It has been said that a magician is an actor playing the part of a magician. Armando Lucero is a magician
playing the role of himself. Born in Las Angeles, California, Armando has continued to dedicate his life to
the study of the art of magic for the last 30 years. If sleight of hand is the poetry of magic, then Armando
is the great writer of the 20th century.
Armando’s fascination with the arts of deception, sleight of hand, psychology, and performance were grown out
of childhood. As a high school student, Armando held the belief that performing could be so much more than an
audience simply bearing witness to a presentation. Instead, the subtleties of movement, words, costume,
lighting and the like demanded further exploration. And so, Armando spent time studying different theatrical
disciplines to further the clarity of his magical endeavors. From there, Armando took it upon himself to study
anything that could assist him in connecting with his audience. “Even the use of light in a painting might
suggest direction for my stage area”, he claims.
His efforts have proved more than fruitful, as is evidenced not only by his reputation as a master of the
craft, but also by his prestigious resume. Lucero has performed both publicly and privately worldwide.
Including performances in such places as Austria, Japan, Holland, Belgium, New Zealand, Germany, Taiwan,
Portugal, Spain, Sweden, The United Kingdom, Korea, Monaco, France, China, and Mexico.
From 1994 to 2004 Armando worked in Las Vegas at Caesar’s Palace, The Luxor, The Excalibur, The Bellagio, The
Venetian, The Aladdin, The Hilton, MGM Grand, The Orleans, The Monte Carlo, Mandalay Bay, The Rio, the
Riviera, Paris, The Stratosphere, Treasure Island, The Tropicana, The Mirage, The Hard Rock, Harrah’s, The
Palms, and New York New York. He has also performed many times at the world famous “Magic Castle” in
His reputation has made his image and life experiences the subject of several news features, including those
that premiered in The L.A. Times, The Reno Newspaper, MAGIC Magazine, and Genii Magazine. From 2004 until
present, Armando has appeared on television in the United States, Japan, Spain and France.
In addition, his love of teaching inspired him to start giving workshops in both the United States and abroad
to share his love for the art of magic to those competent enough to digest his wisdom. He is also responsible
for several inventions such as portable and deployable folding structures, all of which are patent pending.
With nothing more than playing cards, coins, and his words Armando is able to seamlessly cast a spell over
each of the audiences who have the pleasure of seeing him in person. Uniting intention with movement, Armando
is able to take his audience on a journey not around the world, but back in time to when they experienced
wonder as through the eyes of a child.