The main concern is quality, the quality of the tools used for constructing magical compositions,
the quality of performance, the quality of the sharing process, ultimately the quality of
experience gained by those who attend the workshop.
In Armando's words, "The goal is to help others become more creative. We usually focus on
finding ways to create by using the same tools, however, the tools we use may often limit us; hence
structure follows function. Eventually, if we are not careful, the tools we use begin to define us,
so in my pursuit to break through these limitations I have endeavored to discover new tools in order
to obtain more freedom to create."
A request for a refund may be made within 30 days after completing the workshop. Read: Workshop
"What is often missing in the sharing process is a rite of passage; a continuity of strong
impacting experiences that gives us our foundation of who we are. These emotionally charged
life-changing transitions are affirmations that solidify our humanity. When we acquire knowledge and
wisdom the change may be significant. There is a sense of dignity that comes to us when we put
forth great effort to earn something. Anyone who has suffered to reach something extraordinary
knows this. These are the intangibles contained intrinsically within us, and what makes us human.
It is my goal to make the learning experience a profound one. Personal guidance can help make the
difference, hence the workshops."
An additional concern and priority is preserving the secrecy of the taught information so that it
remains special. To that end, everyone who attends the workshop must sign a non-disclosure license
agreement that our lawyers have prepared. Plus, the price is set to attract only the serious. If
you are looking for inspiration to stimulate your side ways type of thinking, if you want to acquire
new powerful tools, can keep a secret and understand why, then you may benefit from the workshop.
Armando's work is protected not only by the United States copyright law but also California’s
version of the Uniform Trade Secrets Act in conjunction with the confidentiality/license agreement
prepared by legal counsel (www.cowan-law.com). This gives
Armando legal protection from those who venture to perform his material on television, the internet
(e.g., YouTube), or any other media form without permission.
"Knowledge is power and in our vocation of magical arts the power of a secret is
self-evident. That being said, current media technology has made it exceedingly difficult if not
impossible to keep secrets. Business minded and/or ego driven young entrepreneurs easily dispense
secrets. The debate between free speech versus intellectual property is never-ending. Certainly
information wants to get out and probably will. What concerns me is in the way it gets out. There is
also the question of principle. How does one preserve a secret and simultaneously release it to the
masses? Public-secret is an oxymoron. Publishing by definition means to make the information
generally known to the public therefore I choose not to publish. Nevertheless, I cannot nor do I
want to stop the flow of information. What I can do, while I still have the opportunity, is choose
the manner of dissemination."
"I have seen what happens to those who do not share anything. I have seen what happens to
those who share everything with anyone. I do not like the results in either case. So, In accordance
with my search to find a better way to share the knowledge, to preserve the integrity of the magic
and give others some semblance of a rite of passage, I have done the following things...
- Focus on quality rather than quantity.
- Put up a cost that demands a greater commitment.
- Limit the class to small groups for greater person-to-person interaction.
- Only give notes to those who attend the workshop.
- Require all attendees to sign a confidentiality agreement legally obliging them to never
reveal the secrets taught."
"I make no promises about one's potential to master the lessons. On the contrary, I urge
anyone with doubts not to participate. I do, however, believe strongly in the value of the work.
The potential of these techniques to assist in one's goal to create well - crafted compositions of
legerdemain have already been tried, tested, and proven. What I do promise is to share the knowledge
as best as I am able. After that, success depends on each individual."